On the right hand side of this blog is a list of marketing and advertising books. Do you have any that you've read and loved? What sits on your bookshelf at work with dog-eared pages? If you had to recommend one book to a person new in the advertising field, what would it be?
Please add a comment to this blog with the name of the book that you'd recommend, and watch the list grow!
Subscribe to:
Post Comments (Atom)
1 comment:
"Made to Stick: why some ideas Stick and Others Die." by Chip and Dan Heath. As juicy and refreshing as a grapefruit in February, this book will help your ads stick.
Post a Comment