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Tuesday, March 10, 2009

Results are in for the Super Bowl Ads

The results are in for the Super Bowl Ads. Comscore reports that:
  • One-quarter of respondents in comScore’s pre-Super Bowl survey indicated that watching the ads is their favorite part of the day’s festivities.
  • Ads which people would most like to see again were Bud / Bud Light, Doritos, Coca Cola, Pepsi, and GoDaddy.com.
  • Ads which most improved their brand image were for Doritos, Bud / Bud Light, and Denny's.
  • Results indicated that GoDaddy.com's ad may have hurt its brand image. However, it also had the third highest ad recall.
Have a look at the full story and charts over at Marketing Charts.

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