Google vs. Bing - an update

Image via CrunchBase

I just read on Reuters that Microsoft's Bing is continuing to grow its web search audience. It is still relatively small however compared to Google.

According to comScore:

• June 8-12, Microsoft search accounted for 12.1% of U.S. Internet searches

• June 1-5, Microsoft had 11.3% (the week Bing launched)
  

• May 25-31, Microsoft had 9.1%
  

• May (the rest of it), Microsoft had 8%

At the same in May, Google held 65 % of U.S. searches, and Yahoo! had 20.1%.
It will be very interesting to see if Bing is able to hold the 12%+ or gain more. Additionally, it will be interesting to see if their gains are at Google's expense or at Yahoo!'s. According to brand wisdom, it should be Yahoo! that suffers most.