Swedish for "DUH!" - Ikea's guerilla ad campaign

Ikea is running an interesting, and apparently stupid, advertising campaign which involves tagging (i.e. spray-painting) their ad on public space. Do you think people are upset with this?

How about this:

Ikea has apologized and admitted the 400-sign national campaign was poorly executed.

It blamed the mistake on miscommunication between it and the company contracted to do the job, and promised to remove the stenciled ads.

What ... their Marketing team doesn't sign-off on this sort of ad campaign? Come on!

Read more on:

• CBC.ca
• Vancouver Sun

Also - the comments on these stories are interesting. They say that there is no such thing as bad publicity ... I wonder.

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