Google Vs. Bing - Will Bing stand a chance?

A couple of weeks ago, Microsoft relaunched their effort to beat Google in the search marketing game. This time Microsoft has come out with an entirely new search engine - called Bing.com.

Will it beat Google? I don't think so.
Microsoft cannot claim much of anything with the new search engine.

• They are not the first
• They are not the most popular
• They are not the dominant

They may be the prettiest. Their site is full of neat Ajax programming tricks that make it a bit more intuitive to use than Google. It also has a nifty menu that creates itself down the left side that helps you filter your results. Will those innovations help? Maybe. Can Google copy them. Absolutely.

According to Comscore Media Metrix:

Microsoft Sites increased its average daily penetration among U.S. searchers from 13.8 percent during the period of May 26-30 to 15.5 percent during the period of June 2-6, 2009, an indication that the search engine is reaching more people than before. Microsoft’s share of search result pages in the U.S., a proxy for overall search intensity, increased from 9.1 percent to 11.1 percent during the same time frame.

Once the buzz and campaign that Microsoft has been driving dies down, my bet would be on Google to maintain strong leadership over time. But then again ... at one point in time I never had any reason to think I wouldn't use Altavista.com for a search.