Important Marketing Trends for 2009 at CES in Vegas

I found this on YouTube today. It is an interview by AdAge of Accenture's Greg Douglass. Interesting to me was that the word VALUE popped out again. I think that is such an important word to focus on (one way or another) in 2009.

Greg's two key messages are:

1. Make your product aspirational. Consumers want to aspire to some sort of new Electronic thing.
2. Bundle services and options with products they sell. We haven't seen this sort of bundling to any major extent yet. Adding value to the device will be key in 2009.