Trends in advertising, 2009

Today's Google search ... "latest trend in advertising 2009".

And, that led me to a number of YouTube videos. Here's an interesting one ...

Leo Burnett Group Predictions '09, Future Trends in Advertising

Just in case you missed them ... those were:

1. New Realism - Economic Conditions will lead to a value-based messaging. Expressions that are confident, secure, uplifting, connected, honest, and progressive
2. Hyper-Reality - The pace of change is accelerating.
3. Trust Economy - Trust in a Brand is critical to success
4. Eco-Austerity - Environment pressures will turn into an economic reality
5. Digital TV - Tipping point of broadcast quality
6. Thread media - Content will be tradable across media (i.e. integrated advertising across media)
7. Generation Game - Gaming will become a mass-market pursuit
8. The end of fact - The internet allows more opinions to be delivered more rapidly.
9. Brands as vehicles - Brands are about to become a "means" and not an "end".