Following are some statistics on current internet usage in the U.S. In some respects, the numbers are pretty staggering in terms of time spent online. On the other hand, it begs the question, if this is the average are online marketers ignoring alot of the market who aren't "heavy" users?
Average U.S. Internet Usage, Combined Home & Work, (Month of December 2008)
Sessions/Visits per Person 59
Domains Visited per Person 108
Web Pages per Person 2,353
Duration of a Web Page Viewed 0:00:55
PC Time per Person 68:23:22
Active Digital Media Universe 166,120,474
Current Digital Media Universe Estimate 225,748,755
Source: Nielsen Online, January 2009
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