Now here's a marketing joke

But, it isn't a joke actually. It is Burger King's extension of their Whopper campaign. Burger King has long been criticized for not understanding their brand and for taking on McDonald's head-to-head, rather than looking for their own market. Where McDonald's owns the "kids" market, and the idea of a "fun" meal, Burger King should have pursued the a more sophisticated and older customer.

They've gone all out, and introduced a Beef Scented Cologne! Burger King describes the spray as “the scent of seduction with a hint of flame-broiled meat.” (Yummy?) It's only available for a limited time, and it only costs $3.99. It looks like they have aimed this (tongue- in-cheek joke) promotion clearly at the right target market.