I've been fortunate to have experienced both the old school marketing practices and new digital channels. Increasingly my time is spent in the latter area - finding new communication technologies, understanding their marketing applications and finding ways to integrate them.
Because of my eclectic interests, I tend to take a more broader perspective on the use and value of digital media beyond simply building a web presence. Digital technologies offer even more capabilities to enhance the customer experience, simplify communication or improve the performance of marketing efforts.
As I encounter new applications, better ways of using communication technologies, case studies or research, I will be post this on the Calgary Ad Club site. If there are specific questions or topics, I will attempt to comment or provide more information. And if you have examples of actual application, successful case studies or wish to share your failures, I think we can all learn from these.
If you want to know more about my background, check out my LinkedIn profile.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment