YouTube for business

I recently came across an interesting Alberta based company that can deliver any form of video via the web through a secure private network. This application opens up a number of interesting opportunities for organizations looking for more powerful ways to communicate internally to a large, dispersed employee or agent network. Some of the ways it is being used by organizations includes leadership communication, investor relations, and distribution of training programs.

In the "old" days, we would have to create video content, duplicate hundreds of videotapes or DVD's, and organize shipping to branch offices. They would in turn have to organize staff to view the video and there was no interactivity possible. One more example of how the web has changed the way organizations can communicate internally or to customers.

The real question is why more companies aren't taking advantage of such easy to implement and low cost delivery channels?

What's new,interesting or useful in digital marketing

I've been fortunate to have experienced both the old school marketing practices and new digital channels. Increasingly my time is spent in the latter area - finding new communication technologies, understanding their marketing applications and finding ways to integrate them.


Because of my eclectic interests, I tend to take a more broader perspective on the use and value of digital media beyond simply building a web presence. Digital technologies offer even more capabilities to enhance the customer experience, simplify communication or improve the performance of marketing efforts.


As I encounter new applications, better ways of using communication technologies, case studies or research, I will be post this on the Calgary Ad Club site. If there are specific questions or topics, I will attempt to comment or provide more information. And if you have examples of actual application, successful case studies or wish to share your failures, I think we can all learn from these.


If you want to know more about my background, check out my LinkedIn profile.