For fun today, I Google'd "Latest Trend in Marketing 2009" and came up with a report from Design News that reviewed findings by the Marketing Executives Networking Group (MENG) about marketing trends in 2009.
The top 5 Marketing Trends MENG indentified were:
- Insight and innovation are the way to beat the downturn
- Key Strategies for 2009 indicate a return to the basics, and include: Customer satisfaction and customer retention, ... then ROI, brand loyalty and segmentation
- Economic strife trumps the greening of our economy. Global warming dropped the most in importance among marketers (by 14 places in rankings)
- Buzzwords like "Web 2.0" and "blogosphere" suck. But that might be reflective of most marketers still not having a clue about them.
- Internationally China sill is identified as the greatest area of opportunity, and India was seen as a distant second with just 17% of respondents indicating its potential.
Dave Jones
Market GoGo
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